It is a fact that 8 out of 10 Small and Medium businesses used social media to grow their business in 2014.
Companies in every area of business are using social media to promote products and services by reaching out and engaging with audiences and potential customers
Social media for business allows you:
- A fantastic opportunity to grow your brand and create new business leads
- A great way to reach out and engage with your customers and clients
- A great platform to deliver exceptional Customer Service and reputation management
- An essential platform to improve your SEO strategy.
- An insight into influencing your product appearance and developing new leads through on-line help questions.
As a business you can no longer afford to ignore social media and it is essential to devote time to Social Media Optimization and Digital Marketing. It is pretty much certain your competitors will be looking at this and certainly Google will see your lack of engagement in this area and process your ranking accordingly.
Everybody knows Twitter and Facebook but there are other avenues of social media that should not be ignored. Google have launched their own version of social media called Google + and importantly posts on this are indexed in the same way as your web site will be indexed. Added to this is those that are in your circles will be shown this indexed post in preference to other posts.
There are also other important social media platforms that can yield an increase in interest in your products and brand.
It is possible for us to search social media for mention of your name in order to enhance reputation management or to look out for products so we can comment on conversations and point people to customers web sites.
To keep on top of your marketing needs and to reach out to as many people as possible you need to have an effective social media management strategy as without this important part of marketing you will be losing precious opportunities.